Mattel is a beloved toy company with a diverse brand portfolio that features Barbie, Hot Wheels, Fisher-Price, and many others. We created the concept and art direction for Mattel’s Holiday 2025 gifting campaign, addressing a complex challenge: how do you achieve visual cohesion across such varied brands while working with existing product photography? Our strategy was to focus on the winter season, not just a single holiday. Using snow white as our foundation, we built a flexible design system that unifies diverse photography and brand color palettes while ensuring that the product is the focus.

Made While at Nemo Design: Art Director/Designer: Molly Kennedy-Darling, Creative Director: Mike Schwoebel, Senior Designer: Malia O’Conner, Production Designer: Ian Collazo, Motion Designer: Tomas Muelling, Account Director: Jenny Lackey, Project Manager: Aidan Graves, Illustrator: Mette Hornung Rankin, 3D Renders: Justin Lackey