Bossa Nova Sparkling Water

Bossa Nova is a beverage company that celebrates the nutritional values of superfruits. Sandstrom previously created the packaging for the first Bossa Nova concentrated juices in 2010. But as consumer trends changed to low sugar and fewer calories, Bossa Nova asked for our team to help them evolve. The new version of Bossa Nova is a sparkling water with 5% fruit juice, intended to be a daily habit for people who live a healthy and active lifestyle. The main focus of the packaging is the vibrant and energetic custom illustrations that are creative interpretations of the tropical superfruit ingredients.

My Role: Art direction and design (packaging, brand guidelines, activation)