Tillamook County Creamery Association is a farmer-owned co-op that makes premium dairy products. As a certified B-Corp, the brand's Stewardship pillar sets it apart, by telling the stories of thriving farms, healthful cows, inspired consumers, enduring ecosystems, fulfilled employees, and enriched communities. The strategy for the art direction was to create consistent storytelling that connected the Stewardship content with the product campaigns. For the photography art direction we used the concept of the hero, bright natural light, and a strong use of color, to create consistency across the Tillamook brand.