Tillamook Stewardship Storytelling
Tillamook County Creamery Association is a farmer-owned co-op that makes premium dairy products. As a certified B-Corp, the brand's Stewardship pillar sets it apart, by telling the stories of thriving farms, healthful cows, inspired consumers, enduring ecosystems, fulfilled employees, and enriched communities. The strategy for the art direction was to create consistent storytelling that connected the Stewardship content with the product campaigns. For the photography art direction we used the concept of the hero, bright natural light, and a strong use of color, to create consistency across the Tillamook brand. The Stewardship storytelling included photography stills, videos, and icons which were used to support the Stewardship report, Tillamook.com, social, and email.
Made While at Tillamook: Art Director & Creative Lead: Molly Kennedy-Darling, Creative Director: Audrey Crespo, Senior Producer: Michael Hall, Photographer: Dana Halfery, Retouching: Sean Onart, Videos: Sockeye, Icons: Always with Honor
Photography Art Direction
Video Art Direction
Icon Art Direction
