Tillamook Brand Guidelines

Tillamook County Creamery Association is a farmer-owned co-op that makes premium dairy products. Our strategy for updating the brand guidelines was to create a consistent visual language across all touch points of the Tillamook brand. We created it on standards which was Tillamook’s first digital brand guidelines, an exciting evolution from the previous version in PowerPoint. The updated guidelines built upon the exisiting logo and packaging and included a refresh of strategy, tone of voice, typography, colors, photography, patterns, and icons.

My Role: Creative lead and art direction. Made while at Tillamook. Agency partner Leo Burnett.