Tempur-Pedic Photography
Tempur-Pedic is a luxury lifestyle brand that makes memory foam mattresses, pillows and accessories. We developed photography that matched this positioning through multiple shoots showcasing products in modern, sophisticated bedroom environments. These aspirational images became the visual foundation across catalogs, marketing collateral, Tempur-Pedic.com, and email campaigns.
Photography Art Direction
I created the art direction briefs for the photography crew, assisted on set, and helped with retouching notes.