Treeline Cheesemakers produces artisanal cashew cheeses, yet their packaging was failing to attract their ideal audience, leading to declining sales. The brief: redesign the packaging to communicate Treeline's dedication to artisanal quality and resonate with cheese enthusiasts, vegan and non-vegan, who value sophistication, wholesomeness, and sustainability. These four concepts were presented for the first round of design presentations. The final packaging that is produced is based on option 1.