Tillamook County Creamery Association is a farmer-owned co-op that makes premium dairy products. For their 2024 holiday campaign, our strategy was to create photography that disrupted seasonally while staying true to brand. We developed a cohesive color palette that unified their entire product line, moving away from the range of package-based pastel backgrounds so each product could pop against a dark background. Carefully curated props were layered in to communicate holiday entertaining and gift-giving moments. The resulting photography became the visual foundation for the holiday toolkit, supporting all marketing channels and retail signage at the Tillamook Creamery. The campaign's success spoke for itself. Tillamook brought the campaign art direction back for the 2025 holiday season.

Made While at Tillamook: Art Director: Molly Kennedy-Darling, Creative Director: Audrey Crespo, Senior Producer: Michael Hall, Producers: Sarah Heer & Grace Donnelly, Senior Designer: Ashley Pieren, Photographer: Erica Mae Allen, Food Stylist: Skylar Edberg, Prop Stylist: Kate Parisian, Retoucher: Jon Birdseye